Logos and Trademarks

Lets be frank most businesses have adopted logos graphics and such designed by a sympathetic family member or friend who is a ‘whiz’ on a computer. I often hear “It works for me,” despite the design being amateurish or even appalling. Do others care if you like it?

You should be asking ‘does it work for everybody else?’ Will others remember it? What will be the first impression – one of professionalism or otherwise?