Lets be frank most businesses have adopted logos graphics and such designed by a sympathetic family member or friend who is a ‘whiz’ on a computer. I often hear “It works for me,” despite the design being amateurish or even appalling. Do others care if you like it?

You should be asking ‘does it work for everybody else?’ Will others remember it? What will be the first impression – one of professionalism or otherwise?


Many businesses need a makeover. Maybe you just got one, or so you thought. Try and think in terms of identity. Does your business have an identity? What does that identity say about your business?

There is also a need for uniformity so that even colours and fonts [letter style] speak the message. Does it make any sense to spend thousands on getting your message out there when the message itself is unclear, negative or useless for your business?

Free advice; if you don’t want to utilize experienced professionals at least be careful about what you advertise. Give it some thought at least. I’ve seen so many very good businesses very poorly represented.